Social media has gained in momentum. So, has its users that have risen exponentially ever since the Internet has got 50 million users in the United States alone way back in 1997. Say for example, Social media giant, Facebook had got 100 million American users from the period between January 2009 to January 2010, a remarkable growth rate of 145%, as per the market survey conducted by digital marketing firm iStrategy Labs.
- Display some personality- There are some business organizations that have a wrong notion about the way a group of people represent their business online that belong to their niche. Irrespective of the number of people involved in such an activity, every other company usually posts or tweets in a similar voice which shouldn’t be the case.
- Steer away from broken record syndrome- If you aren’t comfortable to discuss a matter in person, then why would you do the same online? Repeating your views or posts in the company’s blog or tweeting about them will show you in poor light, as someone who is a neophyte.
- Get a social media promotion plan- You just can’t afford to use the social networking websites because they are so easily available at your disposal. In order to make them work the best for your company’s brand, you must have a clear idea of how to reach out to a wider audience and in turn further your company’s marketing as well as customer service strategy.