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Mobile Game Marketing: Reaching Players in the App Store Jungle
Getting ahead of the game in the mobile gaming industry can be tricky, as there are so many new mobile games being released on the App Store every day. For a game to be placed on the App Store, it must meet Apple’s strict “App Store Review Guidelines” which consider functionality, design, performance, legal compliance and user experience. They must also properly disclose the app’s features, such as in-app purchases without lying to users. Mobile game marketing must be effective for them to be a success and attract new customers at the lowest possible cost. Your marketing strategy will...