The most common type of digital advertising that you can do would be pay-per-click or PPC advertising.
PPC advertising means that the only amount of money you’re going to spend on advertising would depend on the number of clicks that your ads get. It’s a great way to generate leads, but it will also help you boost sales if you optimize it.
On that note, here are several ways you can optimize your PPC ads to help boost your sales.
1. Build a Strong Account Structure
Before you start any PPC ad campaign, you need to make sure that your overall account structure is clean and organized. With a disorganized account structure, the results can be confusing, and it will be difficult to track the results.
Aside from that, it might not be easy to get the results that you want with it.
When identifying your account structure, make sure that you:
- Categorize related keywords in one group
- Categorize similar ads in one group
- Don’t have too many campaigns if you have a small business
- Don’t have too few or too many keywords in the ad group
- Have the right number of ads in each ad group
A strong account structure will make it easier for you to visualize your PPC ad campaign.
2. Focus on High-Performance PPC Keywords
When you start with your PPC ad campaigns, you begin by creating a list of keywords you plan to target.
The initial list of keywords will help you get your PPC ad campaign up and running. However, all of the keywords aren’t going to end up within the campaign.
High-performing keywords will depend on the goals of your campaign. However, the indicators of an ideal keyword are search volume, click-through rate, and quality score. Even if the CTR is high, it isn’t high-performing if the conversion rate is too low.
3. Build a Negative Keyword Lists
You shouldn’t only be building out your keywords list. You should also have more negative keyword lists. That way, you won’t be spending money on your PPC ad campaign for keywords similar to yours but entirely different and won’t get you results.
That’s why you should take the time to figure out your negative keywords.
You can create a negative keyword list by incorporating it with your keyword research.
Look up which search results come up with your keyword. Go through them one by one and look up which ones aren’t related to your keywords.
You can also use tools and software, specifically there to help you create negative keyword lists.
4. Pause Keywords with Poor Performance
A part of an excellent ad campaign strategy is to know which ones you need to focus on and which ones you need to quit. Once you have enough data on your keywords, you should come back and figure out whether the keywords are performing as well as you wanted it.
It would be best if you had run your campaign long enough to get that data.
Once you know that keywords aren’t performing and boost sales or achieve your campaign goals, you should pause them. Figure out why it’s not working as well as it should be.
There are plenty of common reasons why it isn’t performing well. For example, your keyword is too general or too specific. Maybe you didn’t bid high enough.
Either way, identify the issue and change things up until you find it working.
5. Optimize Ads and Create New Ad Text
Of course, if you want your pay-per-click ads to get the best results possible and help boost your sales, make sure you optimize them.
One of the best ways you can better optimize your ad is by creating newer ad text. It would again help if you changed your ad text to make it even better than before.
Again, it would be best to wait for a little while before you change the ad text. Otherwise, you won’t be getting accurate representations of how effective the ad text was for you.
You shouldn’t only focus on your ad titles. It would be best if you also remembered the ad descriptions when you’re optimizing them.
Managing ad campaigns is a lot of work and can be complicated to the untrained eye. However, in this digital age, PPC campaigns will give excellent results, including help boost sales. That’s why it’s essential to learn how to manage PPC ads while optimizing them to get the best results possible.