A website is arguably the most important component in your online marketing strategy. From email programs to social media campaigns; it is the central piece of real estate that connects all the dots of your digital presence. With a quality web design behind you, it can be the vehicle that drives you to boost engagement, conversions, and revenue.
1. Eye-Popping Appeal
Let’s face it, despite the old adage, people do judge books by their cover and will judge your website by its design. This is why you should aim to keep your presentation as visually appealing as possible. Keep in mind, however, that this doesn’t mean you have to incorporate Flash, JavaScript, or other glitzy features for the sake of attention. For your business, a good-looking website could entail something as simple as using colors that are easy on the eyes and straightforward navigation schemes that make getting around a breeze.
2. Instant Professionalism
While your website doesn’t necessarily have to be considered a visual spectacle, it should scream “professionalism” on first glance. Whether you’re a startup or recently migrating your brick-and-mortar presence online, this is where the members of your audience will come when they want to know more about who you are and what you do. Your first impression is everything, so this information should be packaged in a compelling format that is easy to digest. Sure, you still have to deliver strong in the way of valuable content and calls to action, but a solid web design will let visitors know that you are a professional and credible entity ready to do business.
3. Effective Branding
With the right approach, web design will enhance various aspects of your online presence, including your brand. When incorporated into design strategy, branding helps accomplish a number of important goals, including:
l Establishing consistency and familiarity
l Reinforcing core values
l Delivering and exceeding audience expectations
More importantly, a well branded site will cement your products, services, or company in the visitor’s mind. From color schemes and logos to slogans and messaging, branding helps make sure they remember you as the go-to source when the time comes to purchase a product or service that is similar to your offerings. The value of your website depends on your ability to create and maintain a great online presence, as shown in this webstarts.com article.
4. Higher Engagement
In addition to being easy on the eyes, a good website design highlights your content, which is your most valuable asset. Engaging content will not only reel visitors in, it will hold their interest and encourage them to explore deeper. For example, if you’re trying to sell a product for an affiliate partner, a visitor is more likely to further investigate and even buy the product in question after reading a detailed review about it. This is far more effective than saying “buy my partner’s product” and attaching a link, which will probably annoy visitors more than anything.
While a website is only one piece of the digital marketing puzzle, it is easily the most vital to your success. When making web design a priority, you can ensure that your site is one of the biggest monetizing machines in your arsenal.
