No matter how fantastic you are at networking on social media, or how up-to-date your website is, business cards are still an important part of your marketing and communication strategy. When you’re at an event it’s nice to give someone a physical card with your details on, and if you run a shop or a stall, it’s good to hand someone over a physical reminder of your details. Even if you just want them to know what your Twitter handle is, business cards can still hold that information. But how do you design the perfect business card? If you’ve got no design background it can be quite the minefield knowing where to start and how to create something both informative and attractive.
Here are some tips to help you design the perfect business card:
Clearly State Whose Card It Is
Your business card needs all the basics on. Don’t get caught up in snazzy imagery and colour schemes before you have made sure all the basics are on the card. Put your name or company name on the card, your title if relevant and the companies logo. These details should be clear, so the moment you glance at the card you know whose card it is. You should also ensure you don’t put too much information on the card. Make it clear and concise. The company or person, what they do and how to contact them. Perhaps a phone number, email and website address on the front and social media handles in the corner or on the back of the card. Get the very basics right first and the rest will follow.
Make Sure It Is Easy To Read
If you’re putting quite a lot of information on the card, you need to ensure it is all easily readable. Small text is fine but can sometimes be unreadable when it has been printed, so if you’re concerned about text size, look at a sample from the printing company of how it looks on a business card before you bulk order. You should also carefully consider which font to use. Complex font can look really good, but if it’s difficult to read, it won’t work on a business card.
Use Your Colour Scheme
Don’t just opt for the prettiestcoloursor the colours that look the trendiest, use colours that will make your card stand out. If you have a strong brand, you’ll know which colours you need to use. Ensure the colours make your card stand out from the rest, and visibly highlight the information you want people to read. Monochrome can also work well if you want to keep it simple. Remember to contrast tones and colours so that the relevant information stands out.
Picture Perfect
Sometimes the images you use on your card can be more important than the information on the card. You will need written content on the card but it may be worth including an image on the back or in one corner. If you have a logo then that should be used. You could also use a picture of the products you sell, or even a picture of yourself if the card relates to you as an individual.
The Quality Of The Paper Matters
The thicker your card is, the more expensive it feels. If you’re printing out cards for a one off promotion then it might be worth using thin card because the cards aren’t designed for people to hold onto for long. However, if you’re designing a card to be memorable and worth keeping, it’s worth investing some extra cash into higher quality card. The card represents you, do you want it to be rather thin and cheap, or thick, strong and high quality?
The Printing Company Matters
Make sure you use an excellent printing company who knows how to create memorable business cards. Look for good customer service, competitive rates and a wide selection of services. These cards represent you, so using a great company like www.e-printing.co.uk means you’re guarunteed to get a high quality, impressive business card that truly represents how fantastic you and your company are.
