Wedding photography is a highly competitive business, which can make money for some professionals, but may also be a struggle for those who are further behind. In order to ensure that there is a regular demand for a particular photographer, it is essential that they stand out from the crowd, and call attention to themselves for the right reasons. There are many ways in which wedding photographers can stand out from the crowd, but getting the attention of future couples is a complex mix of personal reputation, high-quality images, and first impressions. Anyone who wants to make their way as a professional wedding photographer will have to work hard and have a lot of luck, but they can improve their chances with a few simple steps.
1) Develop a brand
Most people who are looking for wedding photographers will want to be able to look again and again at their selection. Having a distinctive brand will help them to remember a particular business. A good brand is about more than being the cheapest or the most convenient, so anyone wanting to be noticed by future brides and grooms needs to have a brand that is eye-catching, and that can help them to stand out from the crowd.
2) Make a Good Impression
Most couples will want to meet their potential photographers before they make their final choice. This is an important time for them, and for the photographer, and is a perfect opportunity to build on the brand by making a good impression. It is important to stand out from the crowd here by providing prompt replies to queries, being accommodating, and also making sure that the couple go away completely satisfied with the service offered.
3) Be Professional
One of the best ways to get a good reputation, which will help the business to stand out from the crowd, is to be professional at all times. This professionalism should start at the first meeting, and be carried on right through the big day, and on to the final delivery of the photographs. The end product, for example, should always be delivered in good time, and to the couple’s specific requirements. Being able to meet demands and please the couple will make a wedding photographer stand out when their friends are seeking recommendations.
4) Plan ahead
Another good way to ensure that a wedding photographer stands out from the crowd is with meticulous planning of the big day. Always take a trip to the venue before the day in order to assess the ground, and decide on areas where outdoor shots would be suitable. Make sure to have a plan B for rainy days, or when the ground is too wet for outdoor pictures.
5) Be Adaptable
Couples may be caught up in the emotion of the moment, and want to take photographs where none had been planned. A good wedding photographer is adaptable, and is able to take good pictures no matter what the situation. Previous trips to the venue will help the photographer to adapt to the current situation, and will ensure that the bride and groom feel that they have got their money’s worth.
Matt Heath is the Founder of Matt Heath Photography based in Harlow, Essex. Matt specialises in wedding photography and has a passion for creating stunning images of the happy couple on their big day.
