Facebook, it seems, is here for the long haul. You can call it a mere phase, but when you have hundreds of millions of people participating it’s really more than that.
What’s especially notable is how central it’s become for doing business, both locally and globally.
What this means is that you can no longer afford to overlook this massive platform.
Any business that doesn’t have a Facebook page today is losing many opportunities to attract attention and possibly customers.
But what comes next once your page is up and running? How do you make sure that your marketing efforts on Facebook are successful?
Advertise on Facebook
Purchase some Facebook advertising. Yes, you created a page or profile so that you wouldn’t have to spend the money advertising on their system.
Advertising, however, can be an efficient way to reach lots of prospects.
It’s best to send prospects to your Facebook profile rather than to any kind of sales page.
If you target the right audience, you can get lots of "likes" of your page this way. You can then use your profile or page to further sell to people.
This is not something that a lot of Facebook advertisers are doing yet and it will definitely help set yourself apart from the crowd.
Interact with the Audience
It’s important to be prompt and conscientious about responding to any comments you get on your page or private messages.
It is okay to leave a comment posted on a Saturday unanswered until Monday, but it’s not okay to let something posted on Tuesday morning go ignored until Friday night.
Answer promptly and honestly. This is essential for building strong relationships with your fans and friends.
They will be more likely to see you as a human and not just a brand. Your fans and friends would rather buy something from someone they see as an individual as opposed to a company.
You may be trying to build a brand, but the best way to do this is to maintain a personal touch.
It is common to see businesses at Facebook only have few graphics, but you should do more with the image albums.
If you are branding yourself or business name, then this is a great way to further that cause.
If you have made marketing videos, then those are perfect for your business album. Get involved with local offline events, and that way you can take pics and upload them.
Facebook can be used to your advantage in many ways. You could buy a little bit of advertising and hope for the best if you wanted to. By creating a profile, or page, you can benefit the most.
It’s so much easier to interact with your buyers and fans when this happens. You will have a greater chance of success when this occurs.
It’s easy to have a successful Facebook page by using the tips in this article today.
Sara is an internet Marketer and currently working on an upcoming product called sitebildz – A Multi platform marketing software which totally automates and streamlines all of the manual processes.
