Their worldwide popularity came with the watch the world loved: the F-91W. It was a basic, durable, and cheap watch that had no right to become so popular. It did though, and even the staff members admitted that they never thought the watch would be as popular as it was. Casio have moved on from the 90’s, when this was pretty much the only watch of theirs that people knew about, and they now cover a wide range of different styles of watches.
As one would expect, their new range of watches still represent what the F-91W represented and what a good what should be like. The fundamental qualities aren’t always in place with some companies, who might put design over function, but this is never the case with Casio. This company ensures these fundamentals are in place with a mathematic precision, which one would expect from a company whose business is so involved with the production of calculators.
The new watches are resistant to water, they are durable and they have a battery life that far surpasses any other type of watch; they are also more reliable than other watches, and promise to keep time better than other brands. This is the most important aspect of a watch, of course. Customers know what they’re going to get when they buy a Casio branded watch. It isn’t going to be overpriced, and it will work for what seems like a lifetime.
Casio have released some new sport versions, which are as reliable and durable as any other type of Casio watches (in Danish Casio ure). There is the Sheen collection, which is the self described elegant female option. And there is Oceanus, which is the most recent upmarket and formal version of Casio. Oceanus was a mythical figure that represents salt water, and it isn’t entirely clear why these watches are named as such other than the fact they are waterproof. Their name aside, these watches are seriously classy and are as smart as many other available designer watches (the term in Danish is designerure). They are surely more durable as well.
The G-Shock selection is a popular one, and markets itself in a very interesting way. The advert leads with the line that this watch is the toughest one that has ever been built. Not made or created, but built. It is such a stronger word, and therefore more fitting. This watch is worn by police officers, fireman, astronauts, and soldiers. Oh, and the public like it too.
For those who are still seduced by the F-91W they will be happy to learn that there is a retro model of this watch now available to buy. It’s good that Casio still make the time to deliver this product to its grateful fans. If they decided to leave it in the past it would be similar to seeing a band you love play live and them playing none of their best songs. Some bands, incidentally, do this and only play their new songs. No one likes it. Casio know what their customers want, and some customers want a retro F-91W.
The New Range Of Casio Watches
