When you have a business or you offer a service, you’ll eventually want to create a strong logo for promotional purposes. How can you create a logo that targets customers and is visually appealing to the eye?
If your company has a team of graphic designers, these are the people with whom you should consult regarding these issue. They have the experience and the knowledge to craft an appropriate logo. If such a committee does not exist in your office, educate yourself on the art of graphic design or find the employee who has the most knowledge in this field.
To The Point
When people are browsing through different logos in search of a product to purchase, they want to get through them quickly and without difficulty. Have a logo that is laden with words, phrases and sentences is only going to turn potential customers away. Choose one or two words that identify your company and make it stand out from the rest. Another idea is to avoid words entirely and allow the symbol to stand for itself. It may take awhile for your company to build its reputation before you can entirely leave the words behind though.
Once you’ve decided which word or image you’d like to use for representing your company, it’s time to put that into a graphic form. You want it to stand out, so consider your audience. Are you selling to a mature audience of professionals? Select neutral colours and avoid images that resemble cartoons. If your audience is primarily made up of college students, use bold colours and pick out a fun design. “Eye catching” is defined differently by various audiences, so be sure to keep your target clientele in mind as you create the logo.
Materials and Mediums
Now that the entire design of the logo has been established, it’s time to figure out on what you want to print it. Once again, audience comes into play. Let’s say that the logo is going to be distributed to professional officers. Put the logo on pens and calendars. For the college audience, place the logo on stickers or academic planners that they will buy. Of course, you want to place the item on the product itself, but you also need these advertising campaigns.
Creating a good logo involves a lot of components. Therefore, you must be willing to devote your time and energy.
- License: Creative Commons image source
This great tip was brought to you by Belinda Wright, a graphic designer and artist for Kwik Kopy Corporate design and Printing solutions. Belinda likes writing blogs that focuses on creative graphic designs.