If you’re an entrepreneur or small business owner, one way that you can promote your business and attract attention on a regular basis is by having an eye-catching logo and marketing materials. If you’re on a small budget, you may be tempted to create these materials yourself. However, it’s important to work with someone skilled in logo design and the design of other materials rather than doing the work yourself. Skilled designers will be able to create high-quality materials using professional software, and good graphic designers will often have years of industry experience and education behind them.
Hiring a professional is key because you’ll want designs that capture the essence of your industry and attract the attention of potential customers. Good graphic design can do both of these things. When you have materials that make people stop and go, “Wow!” it draws attention and generates buzz around you and your business. If you’re handing out business cards and people start asking you who designed them because the design work blows them away, that opens the door for you to engage a potential customer in an interesting conversation and build trust with him or her.
If you have the opportunity to talk about something other than your business, you’re building trust with the person you’re talking to. That person is more likely to buy from your business or refer someone else to you simply because of this action. At networking groups and promotional events, people are inundated with information and businesspeople promoting themselves. If you engage people in conversation about how amazing your design artist is and you offer them a referral, rather than jumping in to trying to convert them into customers right away, you allow people to let down their guard and become more open to you. Having a design that stands out makes your business and your materials stand out gives you the opportunity to have interesting conversations with potential customers. It makes them want to engage with you rather than you having to work to keep them engaged.
Additionally, a great design or logo can make your business appear even larger or more professional than it is. Conversely, a poorly designed logo or badly designed materials can make your business or organization appear less professional than it really is. Stories abound throughout business history of start-up companies, such as Apple, that grew by leaps and bounds simply because they invested the time to make themselves appear highly professional, even if they were still working out of someone’s home or garage.
Take the time to find a graphic designer that you like and can work with. A qualified graphic designer can work with a business owner to choose the perfect color scheme, size, shape and other aspects of a logo. The business owner can certainly throw any ideas that he or she may have on the table, and the graphic designer can help the business owner to tweak these ideas so that they are most effective. After a few trials and errors and with a bit of patience, a business owner and a graphic designer can come up with a logo that will really stand out above the logos of any competing companies.
- License: Creative Commons image source
This great tip was brought to you by Belinda Wright, a graphic designer and artist for Kwik Kopy Graphic Design and Print Solutions. Belinda likes writing blogs that focuses on creative graphic designs.