Hiring an SEO professional is one of the best ways you can increase the popularity of your real
estate blog. When your blog starts to get more visitors, your real estate business should begin to see
more business, which is a great reason for wanting to hire an SEO professional to do the SEO work
you simply do not have the time for. However, before you hire just anyone, it is important that you
do a little bit of research to ensure you are going to hire someone that will actually provide the type
of results you are looking for. Here are a few things you need to know if you are considering hiring
an SEO professional to work on your real estate blog.
Research the SEO Company First
The first step you need to take when looking to hire an SEO professional to assist with your real
estate blog is to research the company so you can know as much information as possible. Your
research should include where the professional is located and what type of SEO services they offer.
If you come across an SEO firm that is trying to sell link services, it is best if you steer clear of that
company as they may be a scam.
You want to look for an SEO company that offers tips on their website as to how you can
successfully implement SEO strategies yourself while describing that the SEO process is not an
instant one and takes some time to see positive results. Hiring an SEO professional that has a level
head about the SEO process and does not make promises he can keep will help ensure you do not
waste your money hiring a professional to work on your real estate blog.
Ask for References
Asking an SEO professional for references is another thing you will want to do before hiring
someone to work on your blog. These references can include professional references where you
contact other businesses that have worked with a specific SEO professional along with a portfolio
of websites the SEO company has worked on and obtained a first page ranking for.
Having both of these types of references will allow you to contact other business owners to see
what their experience was like working with a particular SEO professional while simultaneously
seeing if that professional has had any success getting a website to appear on the first page of the
search engine results. If the SEO professional checks out through his references, you can hire that
person to work on your website fully expecting to have a similar positive experience.
Ask What They Will Do
Lastly, after you have seemingly found a reputable SEO professional to work on your real estate
blog, you will want to ask them to give you an overview of the type of work they will do on your
blog. If their answer is anything but starting with on-page optimization, creating SEO focused
blog posts and obtaining backlinks via guest blogging, submitting your site to social websites and
directories, you need to move on to the next SEO company on your list.
These tasks are the types of tasks you want an SEO professional to be doing for your website. If an
SEO company says they will do anything different, they could end up harming your real estate blog
and get it removed from the search results. This is why it is so important to get a feel for the type of
work an SEO professional will do on your blog before you agree to sign a contract.
Hiring an SEO professional to work on your real estate blog is a great way to ensure your blog
receives the proper search engine optimization attention it deserves while still managing the day to day operations of your real estate business. However, not every SEO company provides the same level of service which is why you should research any company you are considering using to make sure they have had success in the past and will use SEO best practices to promote your real estate blog.
- Photo taken from Flick with CC license. Author: Mike Traboe
- License: Creative Commons image source
Ben Sawyer , a content contributor for Arverne By The Sea, shared his experience and advice about how to avoid common mistakes when hirin SEO Professional for real estate blog. You can follow Ben on Twitter and be updated for his new articles.