When customers take their car into a body repair shop for work, they want to know that they can trust their vehicle and leave it in someone’s capable hands. Trust is one of the most important aspects when it comes to running a business and that reliance on you to deliver an excellent service can have a great impact on your business that will also affect your reputation. Whether you are starting a business or you already own an auto repair shop and you want to improve your customer service, here are some suggestions that can help make you the best shop in the area.
Define your Standards
Many people are wary of auto repair shops that charge unnecessary prices, only to find that the money paid upfront is not worth it. Ensure that you state you are honest with your customers and will only provide and charge for necessary repairs and services. Write up a statement on your company ethics and have it framed somewhere in your shop for customers to read. The ethics should be centred on providing an honest service for your customers and how you will strive for full customer satisfaction.
Efficient Customer service
Customers like to feel like they are special and rewarding them for using your business is an excellent way to ensure that they return. It may also persuade them to recommend your business to others and you can do this through providing them with a discount on their next repair or some other goodwill gesture. You should also make sure you resolve any customer complaints promptly by discussing the issue at hand to resolve it. Be prepared for difficult customers, but most can easily calmed by offering a solution.
Establish a Good Relationship with Body shop equipment suppliers
Locating a professional body shop equipment supplier will ensure that you get the parts and tools needed for repairs and maintenance. They can also provide excellent advice and training on how to use tools and how they can be used to deliver good work on customer’s vehicles.
Avoid high Turnover
Your employees will also represent your business and content employees will do well in their job. Pay mechanics fairly and give them benefits that will persuade them to stay with your business. This will also help build a trust between you and your customers. If you have a mechanic that does an excellent job for a customer, they will want to come back and have their vehicle worked on by the same mechanic. You should also endeavour to find good, reliable mechanics who are diligent at their work. If you have a mechanic who is not professional, it may reflect the reputation of your business.
Following these suggestions can help you establish a business that will draw in your customers and provide you with an excellent income. Just remember that the price you charge needs to reflect the level of service, give special treatment to regular customers and treat your employees like members of your family. Finally, seek out and establish a good relation with an excellent supplier who can provide with quality tools.
Harry Price loves to spend his free time travelling to new holiday destinations, learning the language and cultural and how to cook some of the local dishes.
