Making a blog SEO friendly is pretty important if you care about getting the word out and getting traffic flowing. Fortunately, there are a few tricks you can use to make it more likely that you’ll get your PageRank up on Google and that people will see what you have to offer.
Get Keyword Rich
One of the best and easiest to execute tricks in terms of optimizing PageRank is to make use of keywords in various aspects of your blog. Basically, you’ll want to start off thinking about what users will be searching for. If you were looking for content exactly like what you have on your blog, for example, what would you type into Google? If you can think of a good phrase, than this is your keyword phrase.
You want to put your keyword phrase into various parts of your blog such as the following.
- The Meta Description
- Blog Title
- Individual Pages of Content
Whenever possible, it can help to put your keyword phrase right in the beginning of your blog. Additionally, although it can be tricky, it helps to try to make the title interesting at the same time that you make it keyword rich. You really need both, because one will appeal to the search engine, and the other will appeal to the actual viewers.
You see, if your site doesn’t appear on the search results page in the first place, then no one can click on it because they won’t see it. But, on the other hand, if they don’t like the title enough, then they won’t click on it anyway. It’s worth putting some thought into this combination. It’s hard, but doable.
Measure Traffic
It’s helpful to keep track of your traffic from time to time to see how your strategies are working. An example of a way to do this is with Google Analytics. This site will give you all sorts of info about how your traffic is doing, including what countries the traffic is coming from, how many are referrals, how many are direct, how many are on right now, and so on. You can sign up right through your Google account. They will try to sell you on additional services when you sign up, but paying money isn’t necessary to get some basic good info.
Get Links
One of the best ways to get SEO friendly is to get a lot of quality links coming into your site from the outside. There are various ways you can accomplish this, but one solid way is to do guest blogs. If you can find a blog that already has good traffic, if you agree to do a guest blog for them, they will often be willing to help you out with a good solid link. Do this enough, and you can get some good solid traffic coming in.
Make Content King
One important thing to keep in mind though, is that while simple SEO tricks can help, Google is putting more and more emphasis on content these days. So regardless of whether your blog is about wireless Internet service or ponies, you need to make sure you have content that is useful to the reader at the same time as it has lots of keywords, or Google will tend to tank you on rank.
But if you combine good content with good SEO practices overall, your blog will get the boost it deserves in no time.
