Ever since social media marketing came into existence, brands and marketers have begun to use the power of various social media platforms to make the most of their marketing efforts.
It is undeniable that amongst all the social media platforms, Instagram has become one of the most popular and highly leveraged platforms.
With a user base of over 500 million daily active users, Instagram marketing has become a much sought-after trend highly used by all brands irrespective of their brand size. However, Instagram has also grown leaps and bounds ever since its inception and continues to come up with new surprises for its users now and then.
To make the most of the marketing efforts, brands need to stay up to date with the latest Instagram marketing trends. In this post, we are going to tell you about the best Instagram marketing trends that you need to keep in touch with for 2022.
Without any further ado, let’s delve into the blog right away!
Must-Know Instagram Marketing Trends For 2022
Create a catchy Instagram bio
Always remember that your potential customers tend to pay a lot of attention to your brand’s Instagram bio. Your Instagram bio displays what your brand stands for and is about. It allows you to showcase what your brand is about in limited words. Hence, it is crucial that you make the most of it.
A boring bio can be a turn-off for your potential customers and lead to making them disinterested in your brand right away. On the other hand, a crisp yet catchy bio can make your potential customers check out your profile.
Make sure that the words used are simple to understand, short, and attractive.
Leverage Reels
Instagram keeps surprising its users with new features. Out of all the features, reels have emerged to become the most highly leveraged feature since it enables users to create videos using fun backdrops, colors and overall help them to create content that is engaging and helps them to grab attention from their followers.
Using Reels is a great idea for brands and marketers as it enables them to connect more effectively with their potential customers using videos as a medium. Moreover, it is a well-known fact that videos are 10 times more efficient than their text counterparts.
Increase The Usage Of Instagram Stories
Here is a fun fact to take this trend more seriously. More than 500 million Instagram users create and surf through Instagram stories daily! The quirky and fun looks of Instagram stories can be given credit to make them popular.
Instagram stories allow the users to create content that can be live for 24 hours. Brands and marketers can add fun elements like backgrounds, filters, fonts, music, etc to amp up the level of the content.
This feature works great to encourage more engagement from potential customers. Instagram stories also introduced a Swipe Up feature for profiles with more than 10k followers. The feature allows users to add an additional link to the story. Be it a website link, a blog, a shopping link, or a link to a YouTube video, the Swipe Up feature makes it much easier for brands to promote a variety of content.
Influencer Marketing
Influencer marketing has become a big thing in the Instagram marketing world. Many Instagram users have taken up Influencing as a profession. Commonly called Digital creators or Content creators, they create and post content on Instagram in favor of a brand or a product. While they do charge a fee depending on their popularity and number of followers, they surely hold the power to influence their followers to check out your brand.
Influencer marketing is slowly catching up and it has become a trend that needs to be leveraged by brands and businesses due to its amazing results.
Embed Instagram Feeds On Website
Yes! You read it right! Brands and marketers have begun to integrate the vibrant look and feel of Instagram feeds into their business websites.
This strategy to embed Instagram feed on website, works great to keep visitors engaged on the website for a long duration, keeps them engaged, helps in building social proof, and of course amps up the overall look of the website.
This trend is great for bringing in more sales and conversions since it enables brands to engage and convert their website visitors seamlessly into their existing customers.
All you need to do is select an appropriate social media aggregation tool and you will be good to go.
Also Check: Instagram Widget
Key Takeaways
We are calling it a wrap and now you are fully aware of all the marketing trends for Instagram in 2022.
Instagram marketing is a much sought-after strategy keeping in mind the amazing results reaped by brands and marketers. If you have not yet utilized it in your marketing efforts, then do so immediately to drive more success towards your brand!
