Many of us swipe past advertisements in our newsfeed, delete emails or even sprint to the bathroom during business breaks.
We as customers are continually being bombarded with ads and calls-to – action. This is the marketing challenge: There are campaigns everywhere.
And if there are ads everywhere, they can be easier to control and ignore. Facebook click-through rates on advertisements actually fell from 2.6 per cent at the end of 2018 to 2 per cent at the end of 2019, a sure indication that consumers of social media have advertisement fatigue.
In the final analysis, advertisers need to find increasingly new and creative ways to attract the interest of customers. Marketers are working hard every day to establish the exception: a message which can not be ignored. We ‘re plunging into a groundbreaking tactic here that might help advertisers stand out in 2020: digital incentives.
Digital rewards are e-gift cards that can be delivered in an instant through a connexion or email, either from retailers or virtual Visa / MasterCards. These virtual rewards could help you stand out from competitors.
More often than not, advertisers are calling for the attention of consumers without much frontal profit. Any time customers see marketing ads, they take a decision within seconds — and it always follows the logic of, “if I click on this Facebook ad, will I actually purchase this product? “They risk wasting valuable time reviewing a purchase, but finally decide not to. Digital incentives hold it down
Furthermore, digital incentives are a caring gesture allowing a prospective customer to realise that you appreciate their time. It is a way of acknowledging their contribution and saying “thank you” for their service. Gifting is a traditional way in which people express love and gratitude to others.
Since digital incentives are a lesser-known method, you can wonder how they can be integrated into your current marketing plan. Below are eight ways to improve digital rewards marketing strategies to expedite engagement and optimise ROI promotions.
Strategies and Explanations of digital rewards
1. Host webinars for your target audience which are encouraged.
What this looks like: “Watch out for a $10 gift at our live webinar!”
Why you should: Incentivized webinars make assessment of your product simpler for customers. The upfront value also excites customers and makes these webinars much more productive at the generation of leads than traditional websites Why you should: Incentivized webinars make assessment of your product simpler for customers. Additionally, the upfront value excites customers and makes these webinars much more competitive than traditional webinars at lead generation.
In addition, the incentive distribution email could be prime real estate to feature follow-up content and call-to – action material. Consumers tend to be more likely to offer data Why you should: Incentivized webinars make assessment of your product simpler for customers. Additionally, the upfront value excites customers and makes these webinars much more competitive than traditional webinars at lead generation.
In addition, the incentive distribution email could be prime real estate to feature follow-up content and call-to – action material. Consumers tend to be more likely to offer data
In other words, you don’t have to think about reviews from people who either love your product or hate it. You want to catch all of the emotions, and the otherwise indifferent audience can be inspired by digital incentives. With detailed data, the organisation would have the expertise to rapidly respond to changing customer tastes. Most importantly, you customers will know that what they have to say really appreciates you.
3. Profit from incentives within your ABM.
What this looks like: Ask for a main touch meeting, and give a $25 reward as a thank you for your time.
Why you should do it: Digital incentives are a perfect way to prove you value their time, if you know you want a customer. Digital incentives can be an effective tool for fast tracking an ABM initiative and gaining the attention of the right individuals.
4. Create a marketing referral programme to turn your customers into advocates for the brand. What this looks like:
“When you refer a friend you get a $10 reward. When your friend makes their first purchase they’ll also receive a $10 reward from our team as a welcome.Why you should: An successful marketing referral programme turns your clients into your second sales team. A research by the University of Chicago found that non-cash incentives are 24 per cent more effective than cash incentives in boosting efficiency. Digital referral incentives can be an important tool for lead generation, and also builds brand loyalty and trust with established customers.
5. Strengthen the popularity of your company online by rewarding consumers for writing a review.
What this looks like: “Write a summary of our apps for a $5 reward on Yelp or TrustPilot.”
Why you should: To thank customers for their reviews builds brand goodwill. Their feedback will help you harness word-of – mouth marketing and tap into new markets that may be shopping for a product such as raspberry pi
6. Establish appreciation programmes for customers.
What that looks like: “Thank you for being a good customer! Here’s a $10 lunch discount on us.”
Why you should do it: Customer appreciation programs establish brand goodwill, increase customer satisfaction, and develop long-term loyalty. Recognize and celebrate customer achievements and milestones with digital rewards. These happy customers will be more likely to engage in positive word-of-mouth marketing for your brand.
