The Pros and Cons Of Buying Twitter Followers

Social Media Can Change A Business

Do you want to see an increase in your number of Twitter followers?

Of course you do! But how do you get your followers to grow quickly? I’m sure you’ve heard of the trend of buying Twitter followers. Should you do this for your Twitter account? Below are the pros and cons of buying Twitter followers.

The Pros

Great for fresh Twitter accounts

If you or your business page is new on Twitter, buying Twitter followers is a great way to give it that natural boost. Just enough to make your account look credible and get people excited to check it out. Most of the time when people see an account with just a few followers they can lose interest quickly. It’s social proof or the “band wagon” syndrome. People want to like and follow things that are already popular. (Hipsters excluded)

The Pros and Cons Of Buying Twitter Followers

It’s quite affordable

You can get yourself a handful of Twitter followers for a very affordable price. Many websites sell packages starting from $5! You can also buy Twitter followers from the UK or other countries. These are called ‘country targeted’ followers. However these are more costly.

Everyone buys Twitter followers

It may seem unethical but it reality, everyone is doing it. Pop stars, politicians and businesses. Whether these businesses are toy shops or florists that do flower delivery in Melbourne or Brisbane. So many people do it that it just looks odd when your Twitter page has a small number of followers. People are use now to seeing a gigantic number of followers. Hey, even airport parking companies in Melbourne buy Twitter followers

Some industries can’t get real followers

Unlike some florists offering flower delivery that can get real social shares from customers and friends, some industries, such as the adult industry, novelty items and entertainment will always find it hard to get organic Twitter followers as their customers won’t follow their page and therefore can’t increase their exposure. For instance, if you went out and bought the Hitachi Magic Wand, one of the world’s greatest adult toys, you wouldn’t brag about it or follow the online shop that sells it. The same goes when you park your car in an airport parking in Melbourne… Therefore businesses selling items like the Hitachi Magic Wand could only buy Twitter followers to increase their number.

Growing your business on Twitter

The Cons

It’s only a number

Like we mentioned above, buying Twitter followers is a quick fix or a little boost right at the beginning. They aren’t real followers and will never interact with your brand and will never become a customer. So if you actually want to grow your business and brand (which everyone does don’t they) then I would advise that you look into other forms of marketing.

Your fans can turn against you

When it comes out that you have bought Twitter followers it can go both ways. Your existing and real customers base can lose trust in your brand name or service. Or you can use the negativity to maximize exposure and increase sales. The second option is more commonly used with larger businesses and brands as they have the capital to turn an ugly media storm into profits.

The costs

While it’s relatively cheap to start buying Twitter followers many people do get caught up in the cycle and start believing they’re real. It’s like an addiction, seeing your numbers grow like that. Be careful when buying Twitter followers that the instant gratification doesn’t start getting to your head and you start spending way too much money on it!

At the end of the day, only you can decide if buying Twitter followers would be beneficial for your business. Above are just some pros and cons to this trend. You can read an opinion piece from Moz here, a reputable marketing platform.