A good label does many things. It catches the eye of potential customers, then tells those potential customers all about your product, and finally, it makes them want to buy it. A good label conveys a good message about your company and your product. So if your label is badly designed, the effect on the sales of your product can be catastrophic. That’s why it’s so important to get right, and why a brilliant custom printed label will take your product from also-ran to superstar.
Why bother with a custom Printed label?
If your product is a unique addition to the market, then a label that is tailored to fit will enhance its one of a kind appeal. Think novel shapes, finishes and materials to ensure that your label stands out on the shelves. How often have you been drawn to a label before you even know what the product is? That’s the magic of a well-designed label, it does the legwork for you. By going with a custom label for your product, you can control all aspects of your label design. So what aspects are there?
Custom printed labels are individually designed to fit you and your product perfectly. As a result, there’s a lot to think about. This can include choices regarding the artwork, font and colour scheme. Then there’s the question over what information to include. Finally, what are you going to print them on? If you pull it off, your labels will help to create a good impression on customers, enticing them and encouraging them to buy your product. It may seem like a lot to think about, but if you are working with a professional label manufacturer, they will be able to guide you and tell you what will work best for your product.
Keeping in Good Company
It can be tempting to go it alone, but don’t dismiss the idea of working with a professional label manufacturer. They will have extensive knowledge of the industry, and as we said previously, will be able to tell you what works and what doesn’t. You’ll be able to produce labels using high-end equipment, and the finish will be superb as they will have access to many more materials, including inks and paper.
Labels can be done well, and they can be done terribly. A well designed, custom printed label will not just generate sales, but admiration too. It’s one thing to be a brand that people just use out of convenience, but being a brand that people love and respect is another thing completely. That’s part of the magic of a good label. Seeing that a lot of care and attention has gone into the design of a product will attract customers, and coupled with the brilliance of the actual product itself, will convince customers that the product they are buying is of the highest standard. Soon, they will be scanning the shelf for your label, and putting your product straight into their shopping trolley.
Tammy Wiltshire is the Marketing Manager for the well-established UK label manufacturer- Labelnet. From experience, Tammy has realised that many clients are unaware of the possibilities for their product labels and likes to share her knowledge on what can be achieved.