There are many ways that you can get your local business. That is why digital marketing is such a great method for your business. If you are struggling to find ways to attract more customers to your business then this guide is for you. Thankfully, you don’t need to be a digital marketing expert to know the basics of local marketing.
Optimise Your Website For Local SEO
Local SEO is one of the best ways that you can promote your business on a local scale. If you are far from the city, you are unlikely to have a lot of competition. Not only are you reaching out to people that need your product/ service. You are also reaching out to people that are in your area.
Most people will try and find a service through Google. For example, a server may search for commercial cleaning in London to find a cleaning service that is within their region. Other people might search for commercial cleaning near me, it depends on the individual.
A user will search for a business to find out more information about the brand. If you wish to become more successful in your local area before branching out nationally. We suggest that you optimise your website locally.
One thing that you will need is to make sure that you optimise the content for your local words. We suggest that you create multiple local pages that you can optimise for several local keywords that are near your headquarters. That way, you are going to be attracting more people to your website.
Optimise Google Business Profile Listing
One of your main priorities, when you start your business, is to ensure that you have a Google my business profile. This is where users will see all of your relevant information such as your name, address and phone number, also known as NAP.
Google my business is essential for your local marketing strategy. That is why you need to optimise your listing. Additionally, this can be much harder and there are a lot of things that you can do to optimise this.
The more information that you give a user, the better. For example, try adding imagery to your list to give them an insight into your product or service. On that listing, you will also want to show your reviews and star rating.
Once you have completed your Google My Business listing, your business is more likely to show up on Google.
Website Design
There is nothing more important than the visual appeal of your website. Not only that but you also want it to be user friendly. Once a user lands on your website, the first thing they are going to judge your business for is the look of your website. If you have put a lot of time into your website. They will assume that you are putting a lot of effort into your business as well.
It is all good that your website looks good but it has got to communicate what your business does as well. As mentioned before, you want your website to be easy to navigate around. As long as your website indicates what your business offers and constantly reminds the user, they are going to become familiar with your brand. Investing your money and time into your website will benefit your business.
PPC (Pay-per-click) advertising
This is another great local digital marketing method that can be highly beneficial for your business. These advertisements are going to reach more people that are interested in your product or services.
When setting up your PPC advertisements, you want to make sure that you are optimising for the correct keywords. Similar to how you would optimise for SEO. You also want to make sure that your advertisements are for similar keywords.
Once you have selected your keywords for PPC, you have to start bidding for them. This is where you will set your maximum bid for that keyword. The bid is the maximum amount you are willing to pay for when a user clicks on it.
When you launch your PPC campaign, you direct users to your website straight away. Meaning that they are going to land on. If it is a specific product, this is even better because they are likely to purchase it straight away.
There are several benefits when you are running a PPC campaign. One of the main benefits of your PPC campaign is that you are going to receive more qualified customers.
Social Media
When marketing your business, you want to ensure that you stay active with your social media channels. Social media is the place where a potential customer will view to see if you stay active.
Another good point to make about your social media pages is that they can be a good way to keep in touch with your customers. If they are having any issues with your product that they have, they can get in touch with you straight away. This is great for a small business as it is ensuring that your customers are satisfied.
Another good point to make with your social media channels is that you can use them to advertise. Paid social is something that many brands will do to take their business to the next level. However, it can be quite expensive if it is not done correctly. Nonetheless, if it is done correctly, it can be highly beneficial for your business.
To Conclude
There are many things that you are going to need to focus on with your digital marketing. Digital marketing is the best tool to use to make sure that you are getting your business out there. Another thing to mention about your website is to make sure that it is also mobile-friendly. A lot of your users will be landing on your site through mobile. Digital marketing can be very expensive. If it is done correctly, it can be beneficial for your brand.
