Google runs on a very well defined algorithm. Just as mothers secret recipe is known by just a few special people just the same way Google’s special algorithms are known just by a selected few. This is so that the secret is safely guarded.
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SEO has been made by numerous companies; they have gone through many errors to reach the final outcome. There are two terms that are used for describing SEO pans they are known as the white hat and the back hat. The black hat method is the one which involves filling up the web pages with keywords that are invisible and prevents links to be spammed on other websites. Earlier this was a widely used method but ever since algorithms came into existence this method was soon forgotten and was discovered that it caused more harm than doing good. The white hat method is legal for all the SEO companies and thus if you intend to use them then surely you can see massive benefits and rise in traffic.
Marketing the content:
While making a website or making changes in it. One of the most essential things to do is ensure that it has good quality of content in it. There should be nothing irreverent present there which distracts people.
Focus of the keyword:
Keywords are the back bone of SEO search. If you have well defined and good quality of keywords. Then there is no chance that you will not have great rankings on Google. You could always get in touch with a SEO professional who can help you come up with keywords that will help you to optimize your search results on Google. Keep the following things in mind and there will be reason to not have great rankings on Google.