People love to eat, but don’t forget that a nice beverage often accompanies whatever meal diners ultimately choose at your restaurant. For many people today, that choice will involve beer. With the plentiful availability of different types of beer, restaurants have never before had so many options when it comes to tempting their patrons with a nice cold one to go with lunch or dinner. At the same time, there are some practical considerations that go into planning for the serving of draft beers at your restaurant. Continue reading to discover the answers to some of the more commonly asked questions.
What Will Your Selection of Beers Entail?
When deciding to offer draft beer to your customers, you need to first determine the type of clientele you are catering to. Do your patrons prefer craft beer, imports, or domestic big-name beers? It is important to gauge their interest in the types of beer that you are going to offer, or will have a lot of kegs just sitting there full with no revenue to show for it.
What Type of Glasses Will You Use?
Glassware is important. You will want to keep this in line with the overall style you are trying to convey with your restaurant. Do you want a different glass for each beer that you offer, or would you prefer to have the same glass design for all drinks? This is often a decision that is up to the individual restaurant owner, so just decide what works best for you and go from there.
How Many Taps Can You Comfortable Fit Behind the Bar?
There is a practical consideration to make when deciding to offer draft beers. Most restaurants are limited by space. Remember that kegs can take up a lot of room, and you have storage and refrigerated units to take into account as well. Determine how many taps you can fit in your bar area and then use that to decide what beers you will offer in the end. It is also important to account for a pressure gauge distributor so you can make sure to have the right mixture of beer and gas with and each and every pour.
These are just a sampling of the questions you will want to answer prior to putting draft beer on the menu. There are many exciting possibilities, and you will likely have quite a customer base to draw from. In the end, you will just want to make sure that you are offering a quality product that your patrons will appreciate, at a pricing point that they will be comfortable with.
Serving Draft Beers at Your Restaurant 101
