How To Optimize Social Media For Direct Sellers

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9 years ago

More than any other sector of the industry, directs sales can benefit from understanding and using social media effectively&period; Whether you’re selling Newskin or doTERRA products, Mary Kay or Cutco, direct sales in today’s world depends heavily on making personal connections&period; Companies that move product through direct sales can lose their personal touch and customers when using the same techniques as everyone else&period;&NewLine;<h2 style="text-align&colon; justify&semi;">Finding the Right Social Media Sales Strategy</h2>&NewLine;There are tactics companies can use to sharpen their competitive edge, avoid cookie-cutter marketing campaigns, and develop personal connections&period; &NewLine;<ol style="text-align&colon; justify&semi;">&NewLine;<li> Video can be one of the most effective means of building one’s brand or making a personal connection&period; Facebook now allows people to stream live&period; Nothing creates a more intimate atmosphere than connecting live with your audience&period; It allows viewers to bond with your authenticity and respond on an emotional level&period; The emotional level is where people make buying decisions&period; The mind is the tool that rationalizes their decision&period;</li>&NewLine;</ol>&NewLine;<ol style="text-align&colon; justify&semi;" start="2">&NewLine;<li> Direct selling companies can tap the power of emotions by streaming live on a regular basis&period; It can be a company CEO sharing the company’s story, or live streaming can give viewers access to sales training&period; Live streaming is great for offering tutorials as well&period; There is no downside to the live streaming process&period; </li>&NewLine;</ol>&NewLine;<ol style="text-align&colon; justify&semi;" start="3">&NewLine;<li> Strategic content is important whether on a social media venue or a company website&period; Quality content is the type that people are willing to read and share within their own social circles&period; If posts do not contain valuable and useful information, visitors will soon stop paying attention&period; Direct selling companies should curate content that is both useful to customers and consultants&period;</li>&NewLine;</ol>&NewLine;<h2 style="text-align&colon; justify&semi;">Meaningful Community Engagement</h2>&NewLine;<img class="aligncenter wp-image-1999 size-full" src="http&colon;//shadownetmc&period;com/wp-content/uploads/2017/05/communication&period;png" alt="How To Optimize Social Media For Direct Sellers" width="493" height="366" />&NewLine;Consider two possible Facebook pages&period; One has posts, but no responses, videos, or live streaming&period; The other page has posts, video streaming, and customer engagement&period; It is not rocket science to imagine what page will get the most attention and responses&period; &NewLine;The page with the most engaged audience is the one that people will keep coming back to visit&period; Venues like Pinterest and Instagram are excellent sources as well to share information and recruit new individuals&period; Today’s consumer is literally in charge over their own buying decisions&period; They want to create a bond before making those decisions&period;&NewLine;Direct selling companies, and consultants, are encouraged to read, study, and stay vigilant in examining the practices that work for their competition&period; Direct selling companies can also consider the benefits of hiring social media experts who understand the industry and who can put together successful social media campaigns&period; &NewLine;<h2 style="text-align&colon; justify&semi;">References</h2>&NewLine;CNBC&NewLine;Convince &amp&semi; Convert&NewLine;Newskin Products&NewLine;doTERRA Products&NewLine;Mary Kay Products&NewLine;Cutco Products&NewLine;