When looking to promote your business on social media, you have first to categorize the various platforms that you are going to utilize. There are four main avenues where you can promote your business profile; Instagram, Twitter, Facebook and LinkedIn.
Tips for Using Instagram for Business Profile promotion
Build A Following
The first step is having an audience to address, which will in turn spread your message and make your business popular. Use photos and hashtags that are in line with what your business is all about. A brand image will make it easier for you to be found.
Balance the Kind Of Photos Used
To get people interested in your profile you should try and have a mixture of both fun photos and photos that business related.This creates a friendly tone making you appear accessible and available.
Use Of Videos
Launching your debut video helps your business find its footing on Instagram, and it is a great way to get your first followers. There is also a new feature that makes it possible to embed a video on your website.
Promoting Your Business on LinkedIn
Creating a Company Page
Company pages on LinkedIn are set up differently from personal profiles. A company page makes it easier for you to represent yourself as an organization or a brand.
Make Frequent Updates
Always post news to keep your professional community updated on any new developments in your company. It is important to show that you are running an active and serious business.
Any content that you upload to LinkedIn like your profile image or logo must be of high quality. The use of images here is limited and you have to take advantage of the less opportunity you get.
Facebook Basics
Come Alive
It is important that your company page always remains relevant by being consistent, responsive and authentic. Always be interactive to make your business features throughout on people’s homepage. Every post that you make should be an opportunity for you to promote your product or business.
Create Adverts
There is an advert care tool to help you advertise your business, or you can create an advert directly from your admin page. Different adverts can be created for different audiences so that they give the desired results.
Have a Comprehensive Profile
A good profile made you discoverable and connected to all your customers. You must introduce your business, what you do and who your ideal customers are and the things you have in common.
Promoting Your Company on Twitter
Observe Your Competitors
To stay ahead of your competition, it is necessary to get to know the strategies that your competitors have in place. This way, you know what to do differently or better to woo your audience.
Enhance Your Profile Appearance
Since a brand is a reflection of your business, have a quality profile picture, a nice header and have a good bio that explains your business in a brief manner. This is a good way to grab the attention of your followers.
Understand Your Followers
For an effective Twitter promotion strategy, you must understand your followers. Always interact with them by retweeting and favouriting their tweets so that your profile always appears on the timeline.