It’s often said that a picture can say a thousand words, and when it comes to product labels, this couldn’t be truer. A good label will say many things about your product – that it is a product that the company is proud of, that a lot of time and effort has gone into all areas of its creation, and most importantly, that it is a product that is of the highest quality.
A label that is badly designed will do the exact opposite, and this is why a product label that is done right is so important. You may have a great product, and if you have a great label, everyone else is going to realise that too! So how do you go about creating labels that are worthy of your product? This guide will give you some tips that will make the development process a lot easier.
Find a Good Manufacturer:
It’s important to find a manufacturer who you will be able to trust with the creation of your product labels. An experienced, professional product label company will be able to advise you, share their knowledge of the market with you and work with you to create product labels that are not only beautiful, but will make your product a success. Taking your time to find a company that you are happy to be working with will be worth it when your product is flying off of the shelves!
Communication is the key:
Ensuring that you are kept up to date with every step of the label-making process will mean that you are happy with your final product label design. There are a number of things to think about, such as the artwork, font, slogan and what information that you need to include on the label. These will all help to create a good impression on customers, helping them to decide to buy your product! Whether you are working with graphic designers or illustrators alongside your label creators, or if it is all being taken care of by the same company, it will pay off for you to be involved in every decision that is made.
Be Budget aware:
Of course, all of this hard work comes with a price tag. The money that you invest will be well spent if you take the right steps and control your budget, getting the most out of anything you put in. Finding a company that offers you a deal that works for you and your product financially is the most important part, and you should get a few quotations before settling on the one that is most suitable. This may not necessarily be the cheapest one, but one that offers you everything that you are looking for to create your product labels, including one to one support, an experienced design team and state-of-the-art facilities, all of which are extremely important.
Voilà!
Now that you know how to go about approaching and working with a company to create your product labels, you will end up with a finished design that will help you to turn your product from your little pride and joy into a successful financial enterprise. Just bear our tips and tricks in mind to make the whole process as problem-free and enjoyable as possible!
Tammy Wiltshire is the Marketing Manager for Labelnet based in Ongar, Essex which specialises in designing and manufacturing custom labels for businesses and products.