<p style="text-align: justify">1. Before you start thinking about the logo, you should understand what kind of person your customer is.<br />
2. Examine the target audience.<br />
3. Outline your ideas on a paper before you start working on the computer.<br />
4. The logo should be linked to the subject that it represents.<br />
5. Keep the design simple.<br />
6. The logo should not be confusing.<br />
7. The logo embodies a feeling of importance and confidence, and never a felling of lethargy and weakness.<br />
8. If the brand name is easy to remember &#8211; it should be the same for the logo.<br />
9. Design a few variations: the more variations the more likely that you grip everything right.<br />
10. Use rigid and angular lines for &#8216;tough&#8217; business companies, and smooth lines for &#8216;soft&#8217; business companies.<br />
11. Do not use more than three colors in the design.<br />
12. Get rid of any unnecessary elements and leave only those that are essential.<br />
13. The logo font should be large enough that any grandmother would be able to read it.<br />
14. The logo should be easily recognizable.<br />
15. Try creating a unique logo shape or layout.<br />
16. Under no circumstances do not consider your family remarks (of your parents, wife / husband).<br />
17. Ensure that the logo looks appealing to at least three people.<br />
18. Do not embed the elements of popular logos to your work design stating that it is an original feature.<br />
19. Do not use<br />
20. Your logo should look good in black and white version.<br />
21. Ensure that your logo is still recognizable when it’s flipped upside down.<br />
22. Make sure that the logo is recognizable when resized.<br />
23. If the logo in addition to the text contains an icon or a symbol then place them in a way that they complement each other.<br />
24. Do not follow latest trends in the logos design even opposite, design an exclusive logo which look trendy for many decades.<br />
25. Avoid using special effects (including but not limited to gradients, shadows, reflections and glare).<br />
26. Place the logo into a square layout and, if possible, do not use layouts of indefinite geometric shapes.<br />
27. Avoid intricate details and ignore minute details.<br />
28. Take into account that the logo may be placed in different web or page location.<br />
29. A photo is not a logo.<br />
30. The logo must be effectively presented to the customer.<br />
31. Each logo element should be located in someway: on the left, center, right, top or bottom.<br />
32. The logo should look solid, with no “drooping” or “hanging in the air” elements.<br />
33. Always favor functionality to innovation.<br />
34. The logo should be recognizable even being specularly reflected.<br />
35. Even huge companies need small logos.<br />
36. The logo should be liked by everyone, not only your client that uses it.<br />
37. Logo should have a simple description.<br />
38. The logo should be visually balanced.<br />
39. Avoid bright, neon, dark and dull colors.<br />
40. Remember, nobody can design a perfect logo.</p>
<h2 style="text-align: justify"><strong>Interesting statistics:</strong></h2>
<ul>
<li>These are analytical results of more than 50 famous companies logos:</li>
<li>In most cases the logo is used to identify the company and not to describe its activity</li>
<li>A slogan is not integrated into the logo</li>
<li>The font style is simple and easy to read</li>
<li>Only one color is used in the logo design (white and black are not considered for a color)</li>
<li>Only letters are used in the logo, without any special symbol</li>
<li>The logo is a made up name or a company’s abbreviation</li>
<li>The logo has a rectangular shape</li>
<li>The logo is only one word</li>
<li>The logo contain a trademark sign and it is located in the upper right corner</li>
<li>The name is composed of 6 letters or less</li>
<li>Upper and lower case letters are used in the name (except abbreviations)</li>
<li>There is a solid background</li>
<li>Consists of three pronunciation sounds / syllables</li>
<li>The dominant primary color is blue</li>
</ul>
<p style="text-align: justify">The material is provided by Magento development company Magecom.net.</p>
<p>Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.</p>
<p>Facebook Google+</p>
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40 Simple Rules To Follow When Creating A Logo
