<p>SEO specialists the world over have been fearfully anticipating the arrival of Google Zebra;<br />
a radical algorithm that’ll be used to rank search engine results much like previous updates in the form of Google Panda and Penguin.<br />
Google continues its policy of naming these algorithms after black and white animals;<br />
which symbolizes two SEO strategies; Black-Hat and White-Hat.<br />
The Zebra update is not yet official;<br />
but SEO specialists are worried that if made operational it would make much of the regular SEO strategies obsolete.<br />
The previous updates have been known to affect a great number of websites in the Google search rankings,<br />
so much so that webmasters have been forced to bring changes in their content<br />
so it will pass the search algorithms strict selection criterion.</p>
<h2><strong>How Zebra Impacts Content Strategy:</strong></h2>
<p>Google Zebra will have a measurable impact on all content strategies because it will most likely target social media.<br />
Social media websites like Facebook and Twitter have seen a huge surge in popularity during the last few years and as a consequence;<br />
many marketing specialists choose to run their campaigns online since it generates public interest and also saves up on conventional advertising expenses.<br />
It is much easier to create a public page on Facebook that will then be followed by users. The Google Zebra will closely monitor such websites for suspicious activity.<br />
These activities include spamming, creation of fake accounts and user profiles that give the illusion that the particular page is highly active and popular; such apparent public interest will draw in real users.</p>
<h2><strong>How is Zebra different from Penguin and Panda?</strong></h2>
<p>Google Zebra is different from previous algorithm versions like the Penguin and Panda in the way that it targets social media websites in particular.<br />
The Google Panda and Penguin on the other hand, were concerned more about the typical websites that show up in search results.<br />
The Panda ranked websites on the basis of their usefulness, users were asked to rank websites on the basis of their effectiveness, speed and relevancy of content.<br />
The Panda algorithm would then learn this ranking approach and apply it to rank other similar websites.<br />
Google Penguin monitors the content directly;<br />
it looks for any breaches in Google’s Webmaster Guidelines that offer warning against black-hat search engine optimization methods like cloaking, duplication and keyword stuffing.<br />
Google Zebra on the other hand, targets social media.</p>
<h2><strong>Why Google had to do this:</strong></h2>
<p>Google has a reputation to keep, and in order to give its users the best search experience, it aims to re-arrange the world’s information in a way so as to rank the most relevant and high quality results on the top.<br />
Google understands the methods in which webmasters manipulate their content to meet SEO requirement and rank high in search results.<br />
Methods like keyword stuffing, cloaking, etc meant that these sites would show up in search results but wouldn’t contain a lot of useful information.<br />
Google plans to use the Zebra to retaliate and raise the bar a notch higher.<br />
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Why SEO Specialists are Worried about Google Zebra:
