<p>When it comes to online marketing, there are very many things that need to be avoided for obvious reasons.<br />
Three very common mistakes need to be avoided so that your business can have a real edge over the competition.<br />
If you are committed to your business, then you need to be aware of these obstacles.</p>
<h3>1. Not Having a Specific Target Audience</h3>
<p>In order for you to make your online presence known, you must have a specific group of people you are trying to reach out to.<br />
You have to know who your customers are and where they can be found.<br />
If you have no idea as to where they can be found, then you will end up marketing to the wrong people who have no interest in your products or services.<br />
The internet is already full of other competitors who specialize in your particular niche. So you need to have an edge over them by knowing who your customers are.<br />
If you are using Twitter, for instance, to reach a particular audience in a particular region, you need to learn their patterns.<br />
You can try to identify at which particular times are they most active and then begin marketing your product to them.</p>
<h3>2. Not Having Enough Resources</h3>
<p>When people think of online marketing, they think of using the inexpensive avenues such as Twitter, Facebook, Yahoo, Microsoft ad Center, Ad Words, etc.<br />
These are all good places to begin advertising with for various reasons.<br />
For instance, Ad Words allow you to use content/ search keywords to target your advertisements while Facebook uses audience/ interest/ demographic.<br />
Despite the advantages that these avenues for advertising have, it is important to open up to other avenues too.<br />
These other avenues may not be as inexpensive but they contribute greatly to making your online marketing strategies a success.<br />
The key is to maintain the costs and finding a system that can help you earn an income as you develop your list of customers.</p>
<h3>3. Using Messy Advertisements</h3>
<p>Clicking on viruses or scams that pose as ads is the number one concern for website visitors.<br />
To ensure that your visitors have a positive outlook to your advertisement, ensure that your advertisement is readable, clean, and professional.<br />
The message should also be straightforward and strong.<br />
Using obnoxious color schemes, flashing images/texts, emoticons and other items that are irrelevant to your main message should be avoided.<br />
If you do not have the ability to create a clean-cut advertisement, then you should hire a professional designer who will create one for you.<br />
In summary, if you avoid using messy advertisements, set aside enough resources and have a specific target audience, you are likely to make your presence known on the internet.<br />
Most online marketers will concur that these are the three simplest mistakes that prevent them from really prospering online.<br />
A little research on your target audience as well as competitors is also useful because it will help you create unique content for your online marketing strategies.</p>
<h5>Featured images:</h5>
<p><span class="license">License: Creative Commons</span><br />
<span class="source">image source</span><br />
Richard C. Macarthur teaches people on how to get into internet marketing with very little or no investment at all.<br />
One tool he considers indespensible in his trainings is the Empower Network.</p>

3 Ways Not To Do Online Marketing
