Are you looking for an effective and zero cost of generating content for your website/blog? Well if you are, then you should consider adding RSS (Real Simple Syndication) feeds to your website or blog. RSS is a web feed format that is used to publish syndicated web content, such as blogs, news headlines and podcasts, directly to your website or blog. RSS feeds create a symbiotic relationship between publishers of online content and users, by providing greater exposure to publisher’s content and adding more material to user’s website, and thus creating more traffic both ways. Therefore, if you do not have the time or the man power to keep your website or blog updated, then you should consider subscribing to RSS feeds.
So how exactly do you go about setting up your website or blog to receive RSS feeds? An RSS feed can be read either through an aggregator software or web syndication from a desired website. Since the objective is to drive traffic to your website, we shall concentrate on the latter. An RSS feed is an XML file, which you will need to link to your website. Once you have done so, you should have a regular feed of any new content currently being published by your provider.
Before you set up an RSS feed, there are some basic factors we recommend you consider, so as to engage and maintain the traffic through your website:
- The Quality of your content: An RSS feed is meant to serve both parties equally by generating traffic, both ways. But, if the quality of content on your website does not match the content on your RSS feed, your viewership is likely to be redirected to your feeds, and neglecting your website in the longer term. Therefore, always make sure that the content on your website/blog is able to match that provided by your RSS feeds.
- Be selective with your RSS feed: Your website is more than likely designed to cater for a certain audience. With objective in mind, you should ensure to subscribe only to RSS feeds that are in line with the content found on your website/blog.
RSS technology is a great way to boost the amount of content found on your website or blog, but it should be utilized strategically in order to maintain an engaged audience.